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What Is SEO?

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As of 2009, Google is the leading search engine in several large markets, but it’s far from the leader. Unlike the earlier years, the current leader in a given country is a local player, and Google often lags behind a local player. For example, Baidu is the leading search engine in China, Yahoo! Japan is the leading search engine in Japan, Naver is the top search result in South Korea, and Yandex is the number one search engine in Russia. Despite these factors, Google has not radically changed the fundamentals of SEO.

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As a result, your website should be optimized to attract organic traffic. This means knowing the keywords that potential customers will use to find information. Your goal as a content creator is to create content that solves their problem. You can use a tool like Semrush to determine the keywords that people are most likely to type into a search engine to find what you offer. However, there are a few other steps you can take to increase your website’s visibility on Google.

SEO is all about making your website easy to read by making the content clearer. It’s also important to use the H1 and H2 tags to make your content more understandable to search engines. The more keywords you use, the more visitors you’ll get, and the more likely you’ll reach your goal. You can even link your blog posts to a product page or service page if it’s relevant. Using keywords in your images is another great way to increase your visibility and generate traffic.

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